Since 2019
Coffee that never
changes hands.
SAFI started with a simple frustration: Ethiopian coffee is the most celebrated in the world, yet the people who grow it rarely see the value it earns abroad.
So we removed the middle. We travel each harvest, cup on the station floor, agree a price face to face and pay the farmers directly. Nothing is blended anonymously, nothing is relabelled.
Roasting happens in Addis Ababa, close to the farms, in small batches profiled per region — light for the floral washed lots, deeper for the dry naturals of the east.
Direct sourcing
Every lot is bought in person, at the source, with the price agreed openly.
Craft
Small-batch roasting, profiled by region, dated on every pouch.
Transparency
Region, altitude, process and station printed on the pack — no vague blends.
Taste it first hand.
Four single origins, roasted to order and shipped across Ethiopia within days.
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